Unveiled in February at the 3GSM World Congress 2007, PlayReady technology is Microsoft’s new multimedia content access technology optimized to meet the needs of mobile operators and handset manufacturers for digital entertainment and commerce. The Digital Rights Management (DRM) software is applicable to a broad range of business models, such as subscription, rental, pay-per-view, preview and super-distribution and can be used with many types of digital content and a wide spectrum of audio and video formats. PlayReady supports an array of content, including music, games, video, ringtones and images.
Nokia, the world’s largest mobile phone maker, will add support of Microsoft’s latest copyright protection software, PlayReady digital rights management (DRM) technology, to its line of Nokia S60 and Series 40 mobile device platforms beginning in 2008, the two companies announced Monday. The move, according to Nokia, will enable content owners and service providers to deliver nearly any type of digital content in a flexible manner.
The difference between PlayReady and its predecessor WindowsMedia DRM 10 is that PlayReady allows content owners and service providers to offer premium digital content for a much larger installed base and enables more flexible business models, including renting content or accessing it offline. Consumers will see the difference, for example, with new functionality that would allow them to purchase content directly from their Nokia handset and transfer it to other designated devices, such as PCs or mobile devices.
Maybe someday Nokia phones will also come with Microsoft ActiveSync pre-installed. 😉