Toyota has announced Toyota Entune, its upcoming in-vehicle navigation (GPS), entertainment and information experience. Entune will be made available on select models in 2011.
Entune offers advanced voice recognition, integrated mobile apps and can be upgraded. Available on select models later this year, Bing for Mobile will ship as a featured app of Entune, giving drivers access to over 16 million points of interest (PoI).
You can pair a phone with Entune via Bluetooth and you can access Bing via the in-car dashboard or simply speaking instructions out loud. You easily can search for destinations, points of interest eg. a restaurant or fuel station.
I think this is great progress with Bing. Bing is steadily grabbing search engine share, with Google admitting Bing as their biggest threat. Very recently, Windows Phone 7 was released, which featured a hardware “search” button on every device that would bring up Bing as the search engine on the cellphone.