Bing – the new “decision” engine from Microsoft

by Shijaz Abdulla on 28.05.2009 at 21:33

image Microsoft today unveiled Bing, a new Decision Engine. Bing takes users beyond ordinary search – in helping them make faster, more informed decisions.

The world doesn’t need another search engine – what it needs is a decision engine!

Bing is specifically designed to build on the benefits of today’s search engines but begins to move beyond this experience with a new approach to user experience and intuitive tools to help customers make better decisions, focusing initially on four key vertical areas:

  • making a purchase decision,
  • planning a trip,
  • researching a health condition, or
  • finding a local business.

Bing goes one step beyond a search engine – it’s a decision engine – meant to help users make decisions based on search.

For more info on Bing, read the press release. Bing will available for the public at www.bing.com from June 3. Check out the video below:

Bing – A better way to search
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