The world doesn’t need another search engine – what it needs is a decision engine!
Bing is specifically designed to build on the benefits of today’s search engines but begins to move beyond this experience with a new approach to user experience and intuitive tools to help customers make better decisions, focusing initially on four key vertical areas:
- making a purchase decision,
- planning a trip,
- researching a health condition, or
- finding a local business.
Bing goes one step beyond a search engine – it’s a decision engine – meant to help users make decisions based on search.